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North The Indian Eye

AMERICANNewsline

14 JUNE 05, 2026

Mayor Mamdani, NYC Tourism, NYNJ Host

Committee Announce Programs to Support Small

Businesses During 2026 World Cup

Initiatives latest part of Mamdani administration’s efforts to help people explore the city’s small

businesses, neighborhoods and communities during World Cup celebration

OUR BUREAU fixe menus, beverage-and-bite
pairings, drink specials or other
NEW YORK, NY
promotions. The deadline to
ayor Zohran Kwame Mam- register is July 1, 2026, and the
dani, the FIFA World Cup program will run throughout the
M2026™ New York New Jer- tournament from June 11 through
sey (NYNJ) Host Committee and July 19.
NYC Tourism + Conventions have • Limited-Edition Cup Giveaway:
announced new initiatives to support Participating establishments may
New York City small businesses and offer a limited-edition commem-
encourage New Yorkers and visi- orative cup with the purchase of a
tors alike to explore neighborhoods food or beverage item. Featuring
across all five boroughs during the a different design for each bor-
World Cup. ough, the 24-ounce reusable cups
The City’s “Five Borough Win- are dishwasher safe and intended
ners Special” program will offer $26 for cold beverages only. Diners
drink and meal specials at participat- will be encouraged to collect all
ing bars, restaurants and food estab- five cups and share their experi-
lishments across the city, giving New “In New York City, you do not rectly into neighborhoods across the ences on social media. Businesses
Yorkers and visitors reliably priced need an expensive ticket to be part region,” said Alex Lasry, CEO of the that register before June 11, 2026,
dining options throughout the tour- of the World Cup. Our small busi- FIFA World Cup 2026™ NYNJ Host will receive two free cases of cups
nament. Nearly 600 businesses across nesses have some of the best seats Committee. “What’s exciting about — 96 cups total — before July 4
all five boroughs have already signed in the house,” said Mayor Mamdani. these programs is that fans can ex- while supplies last.
up to participate in the program. “The Five Borough Winners Special perience them together — grabbing • Both $26 Offer & Cup Giveaway:
Mayor Mamdani also high- will help working New Yorkers and a $26 meal or drink special through Participating establishments may
lighted the NYNJ Host Committee’s visitors find a reliably priced place the Five Borough Winner Special combine both the $26 special and
“Welcome World Rewards” program, to eat and drink while driving more while also earning points and unlock- the cup giveaway.
which will allow people to check in at business into neighborhoods across ing rewards through Welcome World. • Welcome World Rewards: Par-
participating small businesses, earn our city. Whether you are watching It creates a fun, accessible way for ticipating establishments may
points and become eligible for prizes, the match from a restaurant in Jack- residents and visitors alike to explore also be featured on the Welcome
including exclusive merchandise, fan son Heights, a bar in the Bronx or a local businesses, discover new neigh- World Rewards digital platform
experiences and the opportunity to cafe in Central Brooklyn, the World borhoods, and be part of the energy to increase visibility, attract new
attend the World Cup Final on July Cup should be something every New of the tournament.” customers and connect with fans
19 at MetLife Stadium. Yorker can take part in.” Five Borough Winners throughout the tournament.
Businesses participating in the “As New York City prepares to Special Program Business interested in partic-
Five Borough Winners Special will welcome visitors from around the ipating in the “Five Borough Win-
also be featured on the Welcome globe for the World Cup, we want he Five Borough Winners Spe- ner Special” can register here. Uber
World Rewards platform, allowing fans to explore and experience as cial — New York City’s official will serve as the presenting sponsor.
customers to earn points while sup- much of our great city as possible,” Tcitywide dining program for More information about businesses
porting participating businesses. said Julie Coker, President and the World Cup — will offer consis- participation opportunities during
Together with the City’s recent- CEO of New York City Tourism + tently priced food and drink options the World Cup is available through
ly announced ‘NYC Neighborhood Conventions. “From special promo- at participating restaurants, bars and NYC Tourism’s business tool kit here.
Passport,’ events calendar, digital tions and discounts to giveaways and food establishments throughout the Launching in the coming weeks,
map and borough-wide fan program- beyond, there are countless ways tournament. the FIFA World Cup NYNJ Host
ming, the initiatives are part of the for business owners to get involved Businesses may participate in the Committee’s “Welcome World Re-
City›s broader effort to bring visi- in the festivities and show off their program in three ways. wards” program will encourage fans
tors and longtime New Yorkers into World Cup spirit.” • $26 Offer: Participating establish- to explore neighborhoods and sup-
neighborhoods across the five bor- “The World Cup is an opportuni- ments may offer any food or bever- port small businesses ahead of and
oughs during the tournament. ty to bring real economic impact di- age special for $26, including prix- during the tournament.

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